ION virtualises video structure, transforming static files into programmable infrastructure.
These behaviours are not workflow choices. They are consequences of file-based architecture.
File-based systems cannot expose video structure without duplicating media.
Virtualisation removes this constraint by making structure independently addressable.
It separates structural description from media content. Video stops being static files and becomes addressable, composable building blocks. Systems can now query and assemble footage as programmable data.
Media content remains unchanged in existing storage.
Contains no encoded video. Zero duplication.
The physical asset remains singular and protected.
The structural representation becomes portable and programmable.
Objects, scenes, speech, and moments become queryable, addressable data. Semantic understanding is persistent and reusable across systems.
New sequences are assembled in near-real time from the master source. Composition becomes a data operation, not a rendering job.
ION operates as an infrastructure layer. Once video becomes data, AI can assemble and personalise it as easily as text.
Virtualises video assets in place Exposes programmable access via APIs.
Our fastest-growing data type can now be searched, assembled, and composed as intelligent infrastructure.
The foundation exists. The category is defined.
Take a deep dive into our architecture, APIs, and integration requirements