Cookie Policy
Effective Date: January 15, 2026
Introduction
This Cookie Policy explains how ION Video Limited (ACN 149 796 332) (ION, we, us, or our) uses cookies, web beacons, pixels, and similar tracking technologies on our websites, including ion.video (collectively, the Sites), and in our Video Superintelligence platform (the Service).
We use these technologies to enhance your experience, understand how you use our Sites and Service, analyse usage patterns, deliver personalised content, and improve our marketing efforts.
This Cookie Policy should be read together with our Privacy Policy.
By using our Sites or Service, you agree to our use of cookies as described in this policy.
1. What Are Cookies?
A cookie is a small text file that is stored on your device (computer, tablet, or mobile phone) when you visit a website or use a service. Cookies contain information that is sent back to us when you return to our Sites or Service.
Types of cookies by lifespan:
- Session cookies: Deleted automatically when you close your browser
- Persistent cookies: Remain on your device until they expire or you delete them
Types of cookies by origin:
- First-party cookies: Set directly by our Sites or Service
- Third-party cookies: Set by service providers, analytics partners, and advertising networks
2. Why We Use Cookies and Similar Technologies
We use cookies and similar tracking technologies for the following purposes:
2.1 Essential/Necessary Cookies
These cookies are required for our Sites and Service to function properly and cannot be disabled without affecting core functionality.
Examples include:
- Authentication: Verifying your identity and maintaining your login session
- Security: Protecting against fraud, unauthorised access, and other security threats
- Service functionality: Enabling features like shopping carts, video playback controls, form submission, and account settings
- Session management: Tracking your activity during your visit to prevent session timeouts
Duration: Typically session-based or short-term (hours to days)
2.2 Performance and Analytics Cookies
These cookies help us understand how you use our Sites and Service, allowing us to improve performance, functionality, and user experience.
Examples include:
- Usage analytics: Tracking pages visited, links clicked, features used, errors encountered, and time spent
- Performance monitoring: Measuring website speed, page load times, and system stability
- Crash reporting: Identifying technical issues and bugs
- Usage patterns: Understanding which features are most popular and how users navigate our Sites
Third-party tools we use:
- Google Analytics: Comprehensive analytics on user behaviour, traffic sources, and engagement
Duration: Medium-term (weeks to months)
2.3 Functional Cookies
These cookies remember your preferences and choices to enhance your experience.
Examples include:
- Language and region: Remembering your preferred language, time zone, and location preferences
- Theme preferences: Saving your choice of light/dark mode or visual preferences
- Accessibility settings: Storing accessibility preferences to improve usability
- UI preferences: Remembering layout choices, sidebar toggles, or customisation settings
Duration: Long-term (months to years)
2.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertising, measure campaign effectiveness, and understand your interests.
Examples include:
- Interest tracking: Identifying your interests based on your browsing behaviour
- Ad targeting: Delivering personalised advertisements based on your interests and behaviour
- Campaign tracking: Measuring the effectiveness of our marketing campaigns
- Retargeting: Showing you relevant ads when you visit other websites
- Social media integration: Enabling social sharing and social media retargeting
Third-party services we use:
- Google Ads: For display advertising and remarketing
- LinkedIn Pixel: For B2B marketing and professional audience targeting
- Meta Pixel: For event tracking and audience building
- Other ad networks: For programmatic advertising and campaign measurement
Duration: Long-term (weeks to months)
3. Specific Cookies We Use
The following table details the cookies we use on our Sites:
Cookie Name | Purpose | Type | Duration | Provider |
_ga | Google Analytics user ID | Analytics | 2 years | Google Analytics |
_gid | Google Analytics session ID | Analytics | 24 hours | Google Analytics |
_gat_gtag_UA_XXXXXXXXX_1 | Google Analytics throttling | Analytics | 1 minute | Google Analytics |
session_id | User session authentication | Essential | Session | ION |
auth_token | Login authentication | Essential | 30 days | ION |
preferences | User interface preferences | Functional | 1 year | ION |
language | Language preference | Functional | 1 year | ION |
utm_source, utm_medium, utm_campaign | Marketing attribution | Marketing | Session | ION & Marketing Partners |
fbp | Facebook Pixel user ID | Marketing | 3 months | Meta |
li_buid | LinkedIn user ID | Marketing | 1 year | |
__gads | Google advertising cookie | Marketing | 2 years | Google Ads |
Note: The specific cookies used may vary based on our Site and Service updates. For a current list of cookies, you can use browser developer tools or contact us at
privacy@ion.video
4. Third-Party Cookies and Services
We use third-party service providers who may set their own cookies on your device. These providers include:
4.1 Analytics Providers
- Google Analytics 4: Website analytics and user behaviour tracking
- Amplitude: Event analytics and user journey analysis
- Mixpanel: Product analytics and funnel tracking
4.2 Marketing and Advertising Partners
- Google Ads: Display advertising, search marketing, and remarketing
- Meta (Facebook/Instagram): Social media advertising and pixel tracking
- LinkedIn: B2B advertising and lead generation
- HubSpot: Marketing automation and email tracking
- Mailchimp: Email marketing campaign tracking
4.3 Customer Support and Engagement
- Intercom: Live chat, support, and messaging
- Zendesk: Customer support ticketing
- Drift: Conversational marketing
4.4 Video and Content Delivery
- Vimeo: Video hosting and analytics
- YouTube: Video embedding
4.5 Performance and Infrastructure
- Cloudflare: Content delivery and security
- AWS: Cloud infrastructure and performance optimisation
Privacy policies for third-party services:
Each third-party service has its own privacy policy that governs how it uses cookies and data. We encourage you to review their privacy policies:
5. Cookie Consent and Your Choices
5.1 Cookie Consent
When you first visit our Sites, you will see a cookie consent notice. You can:
- Accept all: Accept all cookies including marketing and analytics
- Accept essential only: Accept only essential/necessary cookies required for functionality
- Customise: Choose which categories of cookies to allow
- Reject all: Reject all non-essential cookies
Your cookie preferences are saved in a cookie so we can remember your choices.
5.2 Manage Your Cookie Settings
You can change your cookie preferences at any time by:
- Looking for the “Manage Cookies” or “Cookie Settings” link on our Sites (typically in the footer)
- Clicking the cookie preferences button
- Selecting your preferences and saving your choices
Note: Disabling certain cookies may limit your ability to use some features of our Sites or Service.
5.3 Browser Controls
Most web browsers allow you to control cookies through their settings:
Chrome: Settings > Privacy and Security > Cookies and other site data
Safari: Preferences > Privacy
Firefox: Settings > Privacy & Security
Edge: Settings > Privacy, search, and services
How to control cookies in your browser:
- Open your browser settings
- Locate the “Cookies” or “Site data” section
- Choose to:
- Accept all cookies
- Accept only first-party cookies
- Block all cookies
- Clear cookies regularly
Note: Blocking all cookies may prevent our Sites from functioning properly.
5.4 Do Not Track (DNT)
Some browsers include a “Do Not Track” (DNT) feature. Currently, there is no industry-wide standard for how websites should respond to DNT signals. We do not currently alter our data collection practices when we detect DNT signals, but we respect your cookie preferences as set through our cookie consent mechanism.
5.5 Opt-Out of Marketing Cookies
To opt out of marketing and advertising cookies:
- Use your browser cookie settings to block third-party cookies
- Visit the Network Advertising Initiative (NAI) opt-out page:
- https://optout.networkadvertising.org
- Visit the Digital Advertising Alliance (DAA) opt-out page:
- https://optout.aboutads.info
- Opt out of Google Ads:
- https://adssettings.google.com
- Contact us at
- privacy@ion.video
- to request removal from marketing lists
6. International Cookie Requirements
6.1 European Union and United Kingdom (GDPR)
Under the General Data Protection Regulation (GDPR) and UK GDPR, we must obtain your prior consent before storing non-essential cookies on your device.
Our approach:
- Consent requirement: We do not set marketing or analytics cookies until you have given explicit consent through our cookie banner
- Easy withdrawal: You can withdraw consent at any time using our cookie preferences tool
- Legitimate interests: We may use essential cookies without consent to provide the Service
Your rights:
- Right to withdraw consent
- Right to request deletion of cookies
- Right to access information about cookies used
- Contact our Privacy Officer at
- privacy@ion.video
- for assistance
6.2 California (CCPA/CPRA)
Under California law, we provide clear information about cookies and allow you to:
- Opt out of the “sale” or “sharing” of information through cookies
- Delete cookies at any time
- Request information about cookies used
ION’s practice: We do not “sell” or “share” personal information collected through cookies as defined by CCPA/CPRA.
7. Third-Party Cookies and External Content
7.1 Embedded Content
Our Sites may contain embedded content from third parties (such as YouTube videos, social media widgets, maps, etc.). These third parties may set cookies when you interact with their content.
We are not responsible for the cookie practices of third-party content providers. We encourage you to review their privacy policies.
7.2 Links to Third-Party Websites
Our Sites and Services may contain links to third-party websites. This Cookie Policy does not apply to third-party sites. We recommend reviewing their cookie policies before providing them with your information.
8. Retention and Deletion
8.1 Cookie Lifespan
Cookies automatically expire based on their settings:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device until the specified expiration date or until you manually delete them
8.2 Manual Deletion
You can delete cookies at any time using your browser settings:
Chrome: Settings > Privacy and Security > Clear browsing data > Cookies and other site data
Safari: Preferences > Privacy > Manage Website Data > Remove All
Firefox: Settings > Privacy & Security > Clear Recent History
Edge: Settings > Privacy, search, and services > Clear browsing data
8.3 Data Retention for Analytics
Analytics data collected through cookies is typically retained for:
- Google Analytics: 14 months (default) or as configured
- Other analytics tools: Varies by provider; typically 3-24 months
Aggregated, anonymised data may be retained longer. See our
for more details on data retention.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in our cookie usage
- New cookies or technologies we deploy
- Updates to third-party services
- Changes in privacy laws and regulations
How we notify you:
- We will post the updated policy on our Sites with a revised “Effective Date”
- For material changes, we will provide notice via email or prominent notice on our Sites
Your continued use of our Sites or Service after the effective date constitutes your acceptance of the updated Cookie Policy.
10. Contact Us
If you have questions about our cookie practices or this Cookie Policy, please contact us:
Email: privacy@ion.video
Mail: ION
Level 2, 161 Collins Street
Melbourne, Victoria 3000
Australia
Phone: +61 3 8672 7186
Website: ion.video
We will respond to your inquiry within 30 days.
Last Updated: January 15, 2026